Artist Case Study - CHIP

Artist Case Study - CHIP

Chip - Are You? feat. Frisco (Music Video) http://www.youtube.com/watch?v=e9TXW1SbGZ4 (2013)

Jahmaal Noel Fyffe (born 26 November 1990), known by his stage name Chip (formerly Chipmunk), is an English rapper and songwriter from Tottenham, London. He signed a record deal with Columbia Records of Sony Music UK. He has successfully released five top-ten hits on the UK Singles Chart, of which "Oopsy Daisy" debuted at number-one. He released his debut album, I Am Chipmunk in 2009, which charted at number-two on the UK Albums Chart. His follow-up debut album,Transition was released on 18 April 2011. In 2008, Chipmunk was nominated for best newcomer at the MOBO Awards, winning two awards: Best UK Newcomer and Best Hip-Hop act. He also won Best Hip-Hop Act at the MOBO Awards 2009. He also won an award with Emeli Sandé for Best British Single for their song "Diamond Rings". The same year Chipmunk won an Mp3 Award at Mp3 Music Awards 2009 for his single, "Diamond Rings",which was published and promoted by MTV Network. On 13 January 2012 he announced via Twitter that he had permanently abbreviated his name from Chipmunk to Chip. Chip announced his signing to American rapper T.I.'s Grand Hustle Records in March 2012 after leaving Sony following the shuttering of Jive, Sony Music.

In the music video link above Chip has made a transition from being a typical london boy to a big artist known across the United Kingdom and trying to be successful in America, he has come back from recording in the America to link up with his old North London friends to show that he is still a typical london boy who has grown up from the area and is still from the area. During this video it has all of Chip's old school friends and also including a famous UK artist called Wretch 32. His clothing in the video symbolises that no matter how much money his making he will always dress and remember where he was originated from because in the video he could have been wear expensive clothing but instead he is dressed like an average black boy living in the streets of London. Also, Frisco is affiliated with a mainstream own-branded label named BBK (Boy Better Know) which the members themselves are originated and heir background come from North, they all grew from nothing and built themselves into something.  

London Boy - CHIP's LASTEST MIXTAPE 

From Wikipedia, the free encyclopedia

London Boy
Mixtape by Chip
Released	25 December 2012
Recorded	2012, Tree Sounds Studios (Los Angeles, California) Metropolis Studios (London, England)
Genre	Hip hop
Length	63:01
Label	Grand Hustle
Producer	J.U.S.T.I.C.E. League, Aaron R. Ahhad, The ThundaCatz, Elliot Carter, Charlie Holmes, Carlos King, Jose Cardoza, Glenn Schick
Chip chronology
Transition (2011) London Boy (2012)

London Boy is a mixtape by English rapper Chip, hosted by DJ Drama. It was released on 25 December 2012 as the first release under his new record label, Grand Hustle via Chip's official website. London Boy features guest appearances from label-mate rappers T.I., Iggy Azalea & B.o.B, American rappers Meek Mill, Young Jeezy,Trae tha Truth, British rappers Skepta, Wretch 32, Blade Brown and Professor Green, American recording artist Jeremih and British singer-songwriters Delilah and Loick Essien - including Mavado, Sevyn and Parker. Production varies from S-X, Dready, The ThundaCatz and Don Cannon, among others. The twenty-track mixtape consists of eighteen original compositions and two remixes.

The mixtape's release was preceded by the underground singles "Let It Breathe", "More Money More Gyal" and "Londoner".

On 7 October 2011, RCA Music Group announced it was disbanding Jive Records, along with Arista Records and J Records. With the shutdown, Chipmunk, and all other artists previously signed to these three labels, had the option to release their future material on the RCA Records brand. Chipmunk chose not to do so, and certain media outlets speculated that he may be dropped from the label.^[1] However, Chipmunk instead decided to sign with Grand Hustle, the label of fellow rapper and collaborator,T.I.. In December 2011, Chipmunk announced that he would be shortening his stage name to "Chip", under the advice and instruction of T.I., and that all of his future releases would appear under his new stage name.Background[edit]

In January 2012, Chip announced via his official Twitter account that he had been working with Sean Garrett and T.I. on his next project, but did not reveal the name of the project in question.^[3] He also posted a picture of himself recording in a studio in Atlanta with T.I.^[4] Shortly after the announcement, Chip revealed that throughout the year, he would be posting a series of online video blogs to keep his fans updated on what he was up to.^[5] On 10 February 2012, Chip uploaded his own freestyle version of fellow rapper Tyga's smash hit, "Rack City", to his official YouTube account. The video received over 70,000 views and 10,000 likes within the first forty-eight hours of being online.^[6] Chip also managed to bag himself a cameo in the music video for British singer-songwriter Tulisa's debut solo single, "Young", while working with her on material for a separate project.

In May 2012, Chip revealed via his official Twitter account that his first project under his new record label would be a mixtape entitled "London Boy", named after the alias he received during his time in America. He also premiered an underground single from the project, "Let It Breathe", to positive reception. Four weeks later, a second underground single, "More Money, More Gyal", featuring Mavado, premiered online, showing the reggae-influenced side of the project. Chip returned to the studio to complete recording on the project during August and September 2012, before unveiling his brand new single produced by The ThundaCatz, "Londoner" is a collaboration with Wretch 32, Professor Green and Loick Essien.^[7] The track was released as the project's third underground single on 25 November 2012. On 10 December, Chip revealed the tracklisting of the mixtape, including collaborations with label mates Iggy Azalea, Trae Tha Truth, T.I, B.O.B previous collaborators Skepta, Mavado, Wretch 32 and Professor Green, and Chip's personal favorite, Young Jeezy. He also re-confirmed the release date of 25 December 2012 and revealed the tape would be available to download free of charge.^[8]