DPS Drafts

Double Page Spread Drafts (DPS)

This is one of my DPS drafts that i have done to the plan of what my final DPS may look like. On this DPS i have one of fellow friends from my college, this shot was taken whilst taking pictures in school to try out different poses and props. The artist quote is 'I'm Different' this illustrates that he is different towards others in the music industry. The heading is 'New Kid on the Block" & 'New Artist on the Block'. New Kid on the Block is name of the artists first song that had given him his recognition to where he is now & i also chose this so that his fellow fans reading this will automatically know what the writing is going to contain.

Construction Of DPS

Photos For Music DPS

Music Media Photos For DPS from cruddypacs

Magazine Article

Music Magazine Article

When did you first start rapping?

“I first started rapping when I was in secondary school; it first started has a hobby but then my friends that were around me said I should turn my rapping skills into a profession because we would all be rapping as a joke during break-times and lunchtimes"

When did you start noticing that you had a buzz?

“I first realised that I had a buzz when I released my first music video called “New Kid on the Block”. People would come to me in school and out of school singing and rapping the chorus to me, at first I didn’t think anything of it but then I logged into my YouTube account and realised that I had got over 20,000 views for my first video, this was a very big accomplishment for my age group because people round my part of London were struggling to hit 5,000 YouTube views. But later down the line I started receiving YouTube comments asking for more videos and started gaining more subscribers. All of this brought me to where I currently am at the moment”

What gave you the name Black Ink.?

“Well I was recording in the school studio I couldn’t decide what my artist name would be but a teacher walked in when I was recording and I didn’t notice but after I finished recording the teacher had asked me what is your artist name and I had said that I haven’t got one, he then said to me that you will make an impact and a stain in the music scene so call yourself Black Ink.”

Who are your UK & US musical inspirations?

“I’d have to say my musical inspirations that kept me moving and wanting to succeed were Skepta & Meek Mill, the reason for this was because they both came from a place where they had struggled and thought nothing but to succeed in what they had selected to be their profession and are now currently big household names in the current music scene and have been for a while now.”

What kind of music do you listen to today?

“I’m currently listening to Krept & Konan’s new mixtape called “Young Kingz”, it is filled with mixed emotions and I truly respect them for the art that they are currently producing because it was meant to be a mixtape that I had put on trial to see if their fans would purchase but it then had hit the Top 20 UK iTunes chart & then had won a MOBO Award, but generally I am listening to the new Hip-Hop and RnB to give me an insight of what to put out next for my fans.”

Where would you most like to perform?

“That’s a very good question. I would like to perform at the Greenwich O2 and have sold out tickets, this would be an accomplishment to know that I have true fans flying in to come and watch me perform.”

Who would you most like to open for?

“I would like to most open for MMG or French Montana because before I became who I am today I always loved the movement that they were creating and always wanted to be a part of it.”

If you weren't rapping, what would you be doing?

“If I was rapping I would still be in education studying business studies and then be at uni studying Accounting and Finance to become an accountant because I am really good with numbers.”

Do you play any instruments?

“I really can’t play any instruments but I am trying to learn how to play piano so that I can do my own acoustic version of one of my most liked videos.”

Do you enjoy writing music and/or lyrics?

“I really enjoy writing lyrics for my own music because every time I write I picture myself in the instrumental so that I can get a feeling of what the tune is going to be about & also have a relationship with the tune.”

YouTube Interview

Survey

XXL DPS Analysis

MUSIC DPS ANALYSIS

Title: The title here is good things come to those who wait. The title is Black on a white background in order to help the title stand out on the page and entice the reader to the DPS article.

Layout: The layout for this page is very simple as with a lot of Hip-hop Magazines. As it has a big headline and small writing underneath with colour coding to show the conversation with a page of the Interviewee Dr Dre on the right.

Picture: The picture used here is of Dr Dre, he is a very popular and highly rated Rap artists in the music industry and has been going for almost three decades. Therefore he would be a big feature for XXL and that’s why they put him on the DPS of the magazine since readers would be very fascinated in stories such as this.

Colour Scheme: The colour scheme used by XXL is very simple, as it is Black on a white background. This is to make sure people are surprised by what is actually written rather the appearance of the magazine itself. This works well with the main picture as that is meant to be the attraction of the article since it is about Dr Dre himself.

How does it appeal to its audience: XXL magazine like Vibe has gone for a simple design for their DPS. This helps the reader to become instantly attracted to the article rather than having to work it out as readers of this genre would prefer. XXL has also featured a very popular artist in this Genre and therefore would attract not just its main target audience of 16-25 year-old but also the slightly older generation of 30-40 year olds. The last way XXL appeals to its target audience is by using a very informal approach and as most readers of this genre are generally informal it would appeal to them directly.

Title: The title for this DPS page is How High, which can be interpreted as marijuana as the picture on the left suggests or how high the artist Wiz Khalifa is in the music charts. The big WK above the title is simply for the initials of the artists and instantly tells the reader who they are going to read about.

Layout: The Layout on this page is very simple. With a picture on the left page and Writing on the right. This is done to help the reader instantly get the message as this type of audience would not wish to try and work it out, they would wish for a simple message which is exactly what the DPS has got.

Colour Scheme: The Colour scheme used on this DPS is white, black and Orange.  This has been used to highlight the important parts of the DPS such as the information under the title and the Sub-heading of each section.

Picture: The picture here is of the hip-hop artist Wiz Khalifa who is very popular in this type of genre. He is known for taking Marijuana and this picture of smoke coming out of his mouth suggests the idea that he is smoking Weed, which helps to get the message of the article across.

How does it appeal to the audience: This DPS appeals to the audience, firstly by using a simple message that readers will easily understand. The second way it appeals to the audience is by using a picture of a Wiz Khalifa with a not bothered look on his face which is how most of this audience feel towards smoking Marijuana. The final way in which this DPS appeals to its target audience is by featuring an article in which they care about and using a big bold font to present it so that the message really stands out to the readers.

Historical Genre / Timeline

Record Label Case Study

Record Label Case Study

EMI Records

EMI Records is a British record label. It was founded by the EMI company in 1972 as its flagship label and launched in January 1973 as the successor to its Columbia label. The EMI label was launched worldwide. The global success that EMI enjoyed in the 1960s exposed the fact that the company had the rights to only some of its trademarks in North America.

EMI Records is now the only record label to still have the EMI branding after Universal Music Group's acquistion of EMI Classics was sold to Warner Music Group on February 2013. After regulatory approval, EMI Classics was absorbed into Warner Classics on July 2013.

EMI have BiG artist such as:

• Tinie Tempah
• Coldplay
• Beatles
• Conor Maynard
• David Guetta
• J - Holiday 
• Katy Perry
• Lilly Allen

Case Study Magazine

XXL Magazine Case Study

XXL is an American hip hop magazine, published by Harris Publications which was founded in 1997. 

In August 1997, XXL released its first issue. It featured rappers Jay-Z and Master P on a double cover. In December 2006, XXL took over the struggling hip hop producer and DJ magazine Scratch (another publication owned by Harris Publications), re-branding it as XXL Presents Scratch Magazine. However Scratch shut down less than a year later in September 2007. 

Here are the examples of the magazines that were released for the first issue:

The reason for Jay-Z and Master P were on the front covers of XXL's first issue magazine is because they were killing the Hip-Hop scene. The coverline of Jay-Z magazine states that Jay-Z is untouchable, this shows that he is untouchable and is also at the top of his game. Also on the magazine it says "Master P, FROM ROCKS TO RICHES", this shows that Master P who is also on top of his game will appear in  the magazine.

On the second magazine it has Master P on the front cover and as a coverline it has "Jay-Z THE CROWN JEWEL", this shows that Jay-Z is the king and is currently holding the crown of the genre he specifies in, 

Other titles with limited runs have been launched under the XXL brand, including Hip-Hop Soul, Eye Candy and Shade45. XXL has released many other special projects including tour programs, mixtapes and exclusive DVDs. XXL also maintains a popular website, which provides daily hip hop news, original content and content from the magazine.

Reviews

XXL rates albums from "S" (poor) to "XXL" (classic). Editors have initially awarded XXL status to only nine albums:

• The Miseducation of Lauryn Hill by Lauryn Hill
• The Blueprint by Jay-Z
• Get Rich or Die Tryin' by 50 Cent
• Be by Common
• Late Registration by Kanye West
• Hell Hath No Fury by Clipse
• My Beautiful Dark Twisted Fantasy by Kanye West
• Life Is Good by Nas
• good kid, m.A.A.d city by Kendrick Lamar

A later issue in December 2007 re-rated and retroactively rated some albums and gave XXLs to:

• The Chronic by Dr. Dre
• Enter the Wu-Tang (36 Chambers) by Wu-Tang Clan
• Illmatic by Nas
• The Diary by Scarface
• The Infamous by Mobb Deep
• All Eyez on Me by 2Pac
• Reasonable Doubt by Jay-Z
• The Don Killuminati: The 7 Day Theory by 2Pac
• Life After Death by The Notorious B.I.G.
• 2001 by Dr. Dre
• The Marshall Mathers LP by Eminem
• The Lost Tapes by Nas
• The College Dropout by Kanye West

Freshman

XXL also releases an annual Top 10 Freshmen list. The issue features the ten picks of whom to watch out for, and on the cover of the magazine and showcases new rappers that aren't well known, but are considered to be on the rise. The list has become known to create buzz and is credited for giving many artists their first taste of fame.

Year	Freshmen
2008	Lupe Fiasco, Lil Boosie, Joell Ortiz, Plies, Saigon, Rich Boy, Gorilla Zoe, Young Dro, Papoose and Crooked I.
2011	Kendrick Lamar, Big K.R.I.T., Mac Miller, Lil B, Yelawolf, Lil Twist, Meek Mill, Cyhi The Prynce, YG, Diggy Simmons and Fred Tha Godson.
2010	J. Cole, Jay Rock, Wiz Khalifa, Big Sean, Nipsey Hussle, Pill, OJ da Juiceman, Fashawn, Freddie Gibbs and Donnis.
2012	Danny Brown, Hopsin, Machine Gun Kelly, Macklemore, French Montana, Future, Kid Ink, Don Trip, Iggy Azalea and Roscoe Dash.
2009	B.o.B, Kid Cudi, Curren$y, Wale, Ace Hood, Asher Roth, Mickey Factz, Cory Gunz, Blu and Charles Hamilton.
2013	Ab-Soul, Schoolboy Q, Joey Bada$$, Action Bronson, Dizzy Wright, Angel Haze, Trinidad James, Logic, Kirko Bangz, Travi$ Scott,

In 2013, XXL started their own annual awards. With the top 5 being chosen by a public vote and all other winners and nominees picked by the XXL staff.

Music Magazine - Planning Sheet

• What genre/s of music will your magazine cover?

My genre for my magazine is going to be UK Rap, i have decided this genre because I'm well educated in this genre because i work and create my own music myself and built myself a little name in the underground UK Rap scene.

• Who is the target audience? How old are they? Where do they live? What are their interests? 

My target audience is going to be people who listen to UK Rap, the age range will range from the age 15 - 40, my target audience are all UK based because the genre is UK Rap, but usually if an UK artist is doing really well the music travels to different countries.

• What is the name of your magazine? Why? Connotations?

The name of my magazine is going to be called "M.A.T.S" this stands for (M.usic A.cross T.he S.cene), i thought of the name because it sounds easy to pronounce and the abbreviation is also easy to say to others. The name also says what the magazine is going to contain such as music and whats new and upcoming in the UK Rap Scene

• What will your masthead look like? Do you have any ideas for fonts? (this should be accompanied by sketches)

My masthead will be a funky kind of hippy masthead to show that appeals to young people who tend to read into young artists and what they are getting up to.

• What will be the focal image for your front cover and why?

My focal image on my front cover will be two upcoming UK Rap artist wearing the lastest young rap artist look to show that they have made a transition from a local street boy into the public guy, the reason for this is because the image itself can make people identify that it is young music related

• What photography will be required? Give details of shot type, angle and composition

Im looking for the front cover page picture to be in front of a car or in a studio to show that they live a lavish lifestyle and still working on a daily basis to keep their fans happy and not to show any sense of slacking. The shot will be a full body shot because i would like my target audience to get a full look of how these artist look like.

• What mise en scene will be required? Location? Clothing? Make Up? Lighting? Use of colour?

The clothing that will be used will be used will be young hip looking clothing to show that they are young teenage superstars, they won't have any make-up because we won't to show the audience that they are original young artists that had come from nothing to something. Im going for the black look because it'll make my model artists stand out on the magazine.

• What would be your sell lines? How will entice your target audience?

My sell lines will be "New Artist Hits The Scene With A BANG", this sell line will catch my target audience attention because they'll want to read about what this new artist has done and what are his achievements that had brought his name to the magazine.

• What items and feature articles would you need on your contents page?

On my content page i will have an upcoming artist which will also include an interview on either what is coming next or a review on their latest mixtape and how much their music is impacting the scene

Artist Case Study - CHIP

Artist Case Study - CHIP

Chip - Are You? feat. Frisco (Music Video) http://www.youtube.com/watch?v=e9TXW1SbGZ4 (2013)

Jahmaal Noel Fyffe (born 26 November 1990), known by his stage name Chip (formerly Chipmunk), is an English rapper and songwriter from Tottenham, London. He signed a record deal with Columbia Records of Sony Music UK. He has successfully released five top-ten hits on the UK Singles Chart, of which "Oopsy Daisy" debuted at number-one. He released his debut album, I Am Chipmunk in 2009, which charted at number-two on the UK Albums Chart. His follow-up debut album,Transition was released on 18 April 2011. In 2008, Chipmunk was nominated for best newcomer at the MOBO Awards, winning two awards: Best UK Newcomer and Best Hip-Hop act. He also won Best Hip-Hop Act at the MOBO Awards 2009. He also won an award with Emeli Sandé for Best British Single for their song "Diamond Rings". The same year Chipmunk won an Mp3 Award at Mp3 Music Awards 2009 for his single, "Diamond Rings",which was published and promoted by MTV Network. On 13 January 2012 he announced via Twitter that he had permanently abbreviated his name from Chipmunk to Chip. Chip announced his signing to American rapper T.I.'s Grand Hustle Records in March 2012 after leaving Sony following the shuttering of Jive, Sony Music.

In the music video link above Chip has made a transition from being a typical london boy to a big artist known across the United Kingdom and trying to be successful in America, he has come back from recording in the America to link up with his old North London friends to show that he is still a typical london boy who has grown up from the area and is still from the area. During this video it has all of Chip's old school friends and also including a famous UK artist called Wretch 32. His clothing in the video symbolises that no matter how much money his making he will always dress and remember where he was originated from because in the video he could have been wear expensive clothing but instead he is dressed like an average black boy living in the streets of London. Also, Frisco is affiliated with a mainstream own-branded label named BBK (Boy Better Know) which the members themselves are originated and heir background come from North, they all grew from nothing and built themselves into something.  

London Boy - CHIP's LASTEST MIXTAPE 

From Wikipedia, the free encyclopedia

London Boy
Mixtape by Chip
Released	25 December 2012
Recorded	2012, Tree Sounds Studios (Los Angeles, California) Metropolis Studios (London, England)
Genre	Hip hop
Length	63:01
Label	Grand Hustle
Producer	J.U.S.T.I.C.E. League, Aaron R. Ahhad, The ThundaCatz, Elliot Carter, Charlie Holmes, Carlos King, Jose Cardoza, Glenn Schick
Chip chronology
Transition (2011) London Boy (2012)

London Boy is a mixtape by English rapper Chip, hosted by DJ Drama. It was released on 25 December 2012 as the first release under his new record label, Grand Hustle via Chip's official website. London Boy features guest appearances from label-mate rappers T.I., Iggy Azalea & B.o.B, American rappers Meek Mill, Young Jeezy,Trae tha Truth, British rappers Skepta, Wretch 32, Blade Brown and Professor Green, American recording artist Jeremih and British singer-songwriters Delilah and Loick Essien - including Mavado, Sevyn and Parker. Production varies from S-X, Dready, The ThundaCatz and Don Cannon, among others. The twenty-track mixtape consists of eighteen original compositions and two remixes.

The mixtape's release was preceded by the underground singles "Let It Breathe", "More Money More Gyal" and "Londoner".

On 7 October 2011, RCA Music Group announced it was disbanding Jive Records, along with Arista Records and J Records. With the shutdown, Chipmunk, and all other artists previously signed to these three labels, had the option to release their future material on the RCA Records brand. Chipmunk chose not to do so, and certain media outlets speculated that he may be dropped from the label.^[1] However, Chipmunk instead decided to sign with Grand Hustle, the label of fellow rapper and collaborator,T.I.. In December 2011, Chipmunk announced that he would be shortening his stage name to "Chip", under the advice and instruction of T.I., and that all of his future releases would appear under his new stage name.Background[edit]

In January 2012, Chip announced via his official Twitter account that he had been working with Sean Garrett and T.I. on his next project, but did not reveal the name of the project in question.^[3] He also posted a picture of himself recording in a studio in Atlanta with T.I.^[4] Shortly after the announcement, Chip revealed that throughout the year, he would be posting a series of online video blogs to keep his fans updated on what he was up to.^[5] On 10 February 2012, Chip uploaded his own freestyle version of fellow rapper Tyga's smash hit, "Rack City", to his official YouTube account. The video received over 70,000 views and 10,000 likes within the first forty-eight hours of being online.^[6] Chip also managed to bag himself a cameo in the music video for British singer-songwriter Tulisa's debut solo single, "Young", while working with her on material for a separate project.

In May 2012, Chip revealed via his official Twitter account that his first project under his new record label would be a mixtape entitled "London Boy", named after the alias he received during his time in America. He also premiered an underground single from the project, "Let It Breathe", to positive reception. Four weeks later, a second underground single, "More Money, More Gyal", featuring Mavado, premiered online, showing the reggae-influenced side of the project. Chip returned to the studio to complete recording on the project during August and September 2012, before unveiling his brand new single produced by The ThundaCatz, "Londoner" is a collaboration with Wretch 32, Professor Green and Loick Essien.^[7] The track was released as the project's third underground single on 25 November 2012. On 10 December, Chip revealed the tracklisting of the mixtape, including collaborations with label mates Iggy Azalea, Trae Tha Truth, T.I, B.O.B previous collaborators Skepta, Mavado, Wretch 32 and Professor Green, and Chip's personal favorite, Young Jeezy. He also re-confirmed the release date of 25 December 2012 and revealed the tape would be available to download free of charge.^[8]

Class Notes

Class Notes

 

 

Convention - rule, something that is become common place through repeated use.

 

Purpose of magazines

• The purpose of magazines is two fold:
• Entertain
• Inform

Tactile is something which you literally pick up.

 

People get pleasure from owning a tactile magazine makes them unique

 

Magazine exist to make money

 

Money is generated from the cover price of course but the primary resource

 

NME - music and the sub genre is rap/ Hip-Hop

Glamour - Female lifestyle

Empire - Film

 

Magazine can be classified according to their content, their target audience and their frequency of publication (weekly, monthly)

 

Whatever the genre and target audience most magazines conform to a set of formal conventions.

 

The sell line should never cover the face. 

 

 





UK Rap Magazine Analysis

Mood Board

Mood Board Analysis

This is my mood board i have decided to do UK Rap for my music magazine. On this mood board it has people who have made an impact in todays UK Rap scene, they are also an inspiration for nowadays listeners of this genre. On this mood board we have Chip, DVS, Giggs, Krept & Konan, J Spades, Sneakbo, Tinie Tempah, Wretch 32. The social networks on this mood board are the most used social networks at the moment that these artist use to communicate with their fans, on this mood board we have Instagram and Twitter. Also, at the top of the mood board we have the "MOBO AWARDS", this is where the UK Rap artists get nominated and may win an award for a certain category.   

School Magazine & Content Page Analysis

School Magazine & Content Page Analysis

Masthead: Cross Campus, suggesting that the 6th form has two sites

The title is big because it is showing its importance, it also has two bold colours to show the Christmas theme of the magazine issue date under the title.

Theme: the colour scheme is blue, black & white which stands out on the creme background.

Headlines: There are two bold headlines "WINTER'S HERE & CHRISTMAS SEASON", they are both bold to catch the readers eye and draw their attention to grab the magazine.

Badge: It also has a badge with the word "FREE" on it, this is to show my audience that the magazine is free and they will not have to purchase it

Sell Lines: The sell lines attract the college target audience, and are appropriate, They go along with lines of the page and give away information within the magazine. These will attract college students to pick up my magazine.

Main Image: The main image is central and catches the audience's eye. The models on my magazine are posing in a powerful way which gives a sense of intimidation. The shot is a mid shot as their whole body is not needed, just their upper half.

Content Page Analysis

Content Page Analysis

"VIBE" Contents Page

The colour of the content page blends in with what "Chris Brown" is wearing, the theme of the contents page is a black and white colour. VIBE uses the use of orange to highlight the page numbers so that it is more visible to the buyers of the magazine.

The headlines are also in bold and in white to blend in with black background. The typing of the features are brushed all to the left-hand side of the contents page. Also the typing under the headlines it illustrates what the page number contains.

The use of the smoke on Chris Brown is showing us the readers and buyers that he is superior and fly, which then again shows his use of status towards others. It also gives us the assumption that he is classy.

Overall the colour scheme being used all look sophisticated because it matches Chris Brown's sophisticated look.  

Front Cover Analysis 

What genre of music does the magazine cover? Give evidence

Hip-hop and R&B - there are names mentioned such as TI and Jay Z who are Hip-hop artists. Reveals Keri Hilson a well known hip-hop artist

What are the connotations of the masthead?

The masthead is written with a large font to capture enough attention and is placed on the top third.

What can you say about the language techniques used by the headline and sell lines? Give evidence

Standard and simple English. Not too sophisticated. The headline 'Vibe' indicate a sense of R&B background seeing it sounds fluent and relative to music

What can you say about the layout style, particularly style and size of fonts and the colour scheme?

Very vague yet interesting colour scheme of blue slowly decreasing in brightness to the left. 'VIBE' is written in large font with a plain white colour however it is written on a jazzy font type of music specifically with the 'V'.

What can you say about the use of photography?

The photograph of Keri Hilson is almost a full body shot. Use of photography may reveal Keri Hilson a well known music artist which conveniently relates to the genre of the magazine in R&B and she's an R&B artist.

Does the front cover feature any other layout conventions?

The front cover of the magazine has a masthead, bar code, headline, sell lines, strap line, main image, a button.

Who are the target audience?

My target audience would be aimed towards teenagers ranging from 16-18 as the magazine will be based around the idea of a sixth form. It will also intrigue teenagers aged 16-18 seeing it will consist of different mise-en-scene such as results and university props etc.

School Magazine - Planning Sheet

Who is the target audience? (Consider age, gender, interests)

The target audience would be towards student aged 11 - 18, the interest will be within the different section within the contents page

What is the name of your magazine? What are the connotations of the name?

The name of my magazine is called 'school's news'. The name represents news what's happening in the school to keep students updated

Who will be your front cover model and why?

i haven't fully consideration of who maybe the model for the cover because it may be students from the lower school and pair them up with a 6th form student or i could take a picture of each headteacher on both sites.

What sort of shot will it be? Inside / outside? Low / high angle?

What mise en scene will be required? (Location, Clothing, Lighting)

The location will be within the school and 6th form. They will be using their school uniform and the lighting will be dull represent the season we are currently in.

What would be your sell lines? How will you entice your target audience?

What items and feature articles would you need on your contents page?

Page numbers, pictures, school activities, important message from senior pupil or staff, bold headings, columns 

WELCOME TO MY MEDIA PORTFOLIO!!!