XXL DPS Analysis

MUSIC DPS ANALYSIS

Title: The title here is good things come to those who wait. The title is Black on a white background in order to help the title stand out on the page and entice the reader to the DPS article.

Layout: The layout for this page is very simple as with a lot of Hip-hop Magazines. As it has a big headline and small writing underneath with colour coding to show the conversation with a page of the Interviewee Dr Dre on the right.

Picture: The picture used here is of Dr Dre, he is a very popular and highly rated Rap artists in the music industry and has been going for almost three decades. Therefore he would be a big feature for XXL and that’s why they put him on the DPS of the magazine since readers would be very fascinated in stories such as this.

Colour Scheme: The colour scheme used by XXL is very simple, as it is Black on a white background. This is to make sure people are surprised by what is actually written rather the appearance of the magazine itself. This works well with the main picture as that is meant to be the attraction of the article since it is about Dr Dre himself.

How does it appeal to its audience: XXL magazine like Vibe has gone for a simple design for their DPS. This helps the reader to become instantly attracted to the article rather than having to work it out as readers of this genre would prefer. XXL has also featured a very popular artist in this Genre and therefore would attract not just its main target audience of 16-25 year-old but also the slightly older generation of 30-40 year olds. The last way XXL appeals to its target audience is by using a very informal approach and as most readers of this genre are generally informal it would appeal to them directly.

Title: The title for this DPS page is How High, which can be interpreted as marijuana as the picture on the left suggests or how high the artist Wiz Khalifa is in the music charts. The big WK above the title is simply for the initials of the artists and instantly tells the reader who they are going to read about.

Layout: The Layout on this page is very simple. With a picture on the left page and Writing on the right. This is done to help the reader instantly get the message as this type of audience would not wish to try and work it out, they would wish for a simple message which is exactly what the DPS has got.

Colour Scheme: The Colour scheme used on this DPS is white, black and Orange.  This has been used to highlight the important parts of the DPS such as the information under the title and the Sub-heading of each section.

Picture: The picture here is of the hip-hop artist Wiz Khalifa who is very popular in this type of genre. He is known for taking Marijuana and this picture of smoke coming out of his mouth suggests the idea that he is smoking Weed, which helps to get the message of the article across.

How does it appeal to the audience: This DPS appeals to the audience, firstly by using a simple message that readers will easily understand. The second way it appeals to the audience is by using a picture of a Wiz Khalifa with a not bothered look on his face which is how most of this audience feel towards smoking Marijuana. The final way in which this DPS appeals to its target audience is by featuring an article in which they care about and using a big bold font to present it so that the message really stands out to the readers.